4 Steps to Better Mouth Health 3 Poster Set for Pharmacy Windows



4 Steps to Better Mouth Health 3 Poster Set for Pharmacy Windows


Set of three posters for pharmacy windows titled "4 Steps to Better Mouth Health" printed in 1959. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "4 Steps to Better Mouth Health. Proper diet: milk and milk products, vegetables, fruit, meat, poultry and fish. Proper cleaning: teeth should be brushed after each meal, using recommended dentifrices and brushes. Prevention: examination by your dentist should be had at least twice a year, or as often as advised. Dentures: should fit well; improper fit causes mouth irritation and loss of chewing capacity. In some instances, vitamin and mineral products are necessary for maintaining healthy gums and teeth." Side poster #1 reads: "Do as your dentist advises. Extracted teeth should be replaced to prevent shifting of other teeth. X-rays help your dentist find small cavities that might be overlooked. Your dentist cleans your teeth to enhance their appearance and prevent gum conditions which may be caused by accumulation of matter. A visit to your dentist can prevent tooth disorders." Side poster #2 reads: "Brush teeth often. Upper teeth should be brushed downward, lower teeth upwards from the gums to the biting surface. The biting surfaces should be cleaned by a steady scooping motion. Your pharmacist carries every need for proper mouth hygiene."




Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.
Image copyright Brian Silverstein, 2008.






Temporal Coverage

Original Format


Pinchak, Seymore Francis (Frank), 1922-2014, “4 Steps to Better Mouth Health 3 Poster Set for Pharmacy Windows,” American Institute of the History of Pharmacy Digital Collection, accessed April 12, 2024, https://aihp.omeka.net/items/show/266.