Allergic Dermatoses with Strong Emotional Overlay

Allergic Dermatoses with Strong Emotional Overlay

Advertisement for Atarax (hydroxyzine HCI), a medication manufactured by Roerig to reduce anxiety. The ad appeared in the journal Medical Economics on January 1, 1977. The ad recommends Atarax for the relief of anxiety and its demonstrated antihistaminic activity in treating allergic dermatoses.

The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.

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eng

msdac-004-atarax

2 pages