AIHP Mickey Smith Drug Advertising Collection

Title

AIHP Mickey Smith Drug Advertising Collection

Description

These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy.

Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments.

For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.

Collection Items

Subcortical Tranquilization
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 11, 1965. The ad reports that Vistaril calms the subcortical center of the brain.

The Record of Hydroxyzine Experience
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 10, 1966. The ad highlights the clinical effectiveness of Vistaril and the over 500 published papers…

Vistaril
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 9, 1967. The ad recommends Vistaril for anxiety associated with neuroses, alcoholism, and the…

Geriatric Anxiety
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 6, 1969. The ad recommends Vistaril for anxiety associated with aging.

The Anxious Insomniac
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 4, 1971. The ad recommends Vistaril for anxiety associated with insomnia.

Cardiac Calm
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 7, 1974. The ad recommends Vistaril for anxiety associated with cardiac disorders.

Vistaril
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal GP on August 1, 1959. The ad recommends Vistaril for anxiety due to tension and for its antihistaminic effect when treating…

Excessive Anxiety in the Cardiac Patient
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Archives of Internal Medicine on September 1, 1960. The ad recommends Vistaril for anxiety associated with cardiac disorders.

Vistaril
Advertisement for Vistaril, (hydroxyzine pamoate), manufactured by Pfizer Laboratories. The ad appeared in the journal Medical Economics on January 1, 1978. The ad recommends Vistaril for preoperative anxiety.

Verstran
Advertisement for Verstran, (prazepam), manufactured by Warner/Chilcott. The ad appeared in the journal Medical Economics on January 1, 1978. The ad introduces Verstran as a new, effective treatment for anxiety.

The Benzodiazepines
Advertisement for benzodiazepines, manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1981. The ad promotes a monograph written by John Marks, M.D., Fellow and Director of Medical Studies of Girton…

Only Valium Has Such a Wide Range of Clinical Indications
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1980. The ad highlights the uses of valium across the spectrum of anxiety-causing conditions.

Psychotherapeutic and Skeletal Muscle Relaxant
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1979. The ad highlights the psychotherapeutic and muscle relaxant properties of Valium.

Psychic Tension
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1978. The ad recommends assessing psychic tension along with other medical conditions, such as hypertension, to…

Only Valium Can Do All This
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1977. The ad lists all the types of anxiety that Valium can relieve, including that associated with psychic…

Skeletal Muscle Spasm
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1976. The ad reports that Valium can relieve issues of muscle spasm and mobility due to cervical problems.

Psychic Tension
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1975. The ad discusses different kinds of psychic tension and how Valium helps patients who can't handle it on…

Valium as a Skeletal Muscle Relaxant
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 21, 1974. The ad reports that Valium serves as an effective muscle relaxant.

All the Symptoms of G.I. Disease
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1973. The ad reports that Valium relieves anxiety that causes functional gastrointestinal disorder.

Keeping the Postcoronary Patient Calm
Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1972. The ad reports that Valium relieves the anxiety of the postcoronary patient.
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