Advertisement for benzodiazepines, manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1981. The ad promotes a monograph written by John Marks, M.D., Fellow and Director of Medical Studies of Girton College, Cambridge (England), which surveys findings on dependency and tolerance in clinical studies. The ad also notes an accompanying video interview with Dr. Marks.
The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: firstname.lastname@example.org.
Roche, “The Benzodiazepines,” American Institute of the History of Pharmacy Digital Collection, accessed June 28, 2022, https://aihp.omeka.net/items/show/743.