New Tranquilizer Softran

New Tranquilizer Softran

Advertisement for Softran (buclizine hydrochloride), manufactured by the Stuart Company. This one page ad was part of a larger spread. It appeared in the journal GP on September 1, 1958. The ad reports that Softran relieves mild to moderate anxiety and tension.

The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.

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msdac-065-softran

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