The Ativan Experience

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Title

The Ativan Experience

Description

Advertisement for Ativan (lorazepam), a medication manufactured by Wyeth Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 1, 1978. The ad reports on the efficacy of the drug in patients with generalized anxiety and situational stress, as well as anxiety due to heart disease and gastric disorders. The ad states that these findings are based on extensive clinical studies carried out in the United States.

Creator

Publisher

Date

Rights

The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.
http://rightsstatements.org/vocab/InC/1.0/

Format

Language

eng

Identifier

msdac-012-ativan

Extent

4 pages

Temporal Coverage

Original Format

Citation

Pfizer, “The Ativan Experience,” American Institute of the History of Pharmacy Digital Collection, accessed November 28, 2022, https://aihp.omeka.net/items/show/646.