Virus 3 Poster Set for Pharmacy Windows


Virus 3 Poster Set for Pharmacy Windows


Set of three posters for pharmacy windows titled "Virus" printed in 1962. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Virus - viruses are tiny germs, smaller than ordinary bacteria. Most are so small they can be seen only through an electron microscope. Electron microscope uses streams of electrons to magnify objects. Can magnify 25,000 times. A virus particle attaches to a living cell directing the cells processes in such a manner that many new virus particles are formed. These new particles then attack other new cells. More than 50 diseases of man are caused by viruses - including polio, measles, chicken pox, flu, hepatitis." Side poster #1 reads: "Treatment of virus diseases - Not affected by antibiotics or similar drugs that work so well on bacteria. Because viruses are associated with the life processes of the ill person, it would be difficult to destroy the virus without hurting the cells. Doctors prescribe treatment to make patient comfortable and prevent development of complications." Side poster #2 reads: "Prevention of virus diseases - Attack of virus disease often makes person immune for life. Doctors try to make person immune before he gets disease. Vaccines are made from viruses...made weaker by chemicals. Examples: flu, polio, smallpox, yellow fever."




Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP:
Image copyright Brian Silverstein, 2008.






Temporal Coverage

Original Format


Pinchak, Seymore Francis (Frank), 1922-2014, “Virus 3 Poster Set for Pharmacy Windows,” American Institute of the History of Pharmacy Digital Collection, accessed March 2, 2024,