Immunity 3 Poster Set for Pharmacy Windows


Immunity 3 Poster Set for Pharmacy Windows


Set of three posters for pharmacy windows titled "Immunity" printed in 1955. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Your pharmacist explains immunity. When disease causing microbes or viruses attack the body a barrier of specific immunity agents called antibodies is produced. These agents circulate in the bloodstream and neutralize or destroy the invader. The goal of immunizing programs is to have the antibodies already present before the disease strikes." Side poster #1 reads: "You build immunity with vaccines made from germs, dead or too weak to cause disease... You create antibodies... Long term immunity. You borrow immunity with serums which already contain antibodies formed by another human or animal previously exposed to that disease...short term immunity." Side poster #2 reads: "Your pharmacy is the health information center of your community."




Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP:
Image copyright Brian Silverstein, 2008.






Temporal Coverage

Original Format


Pinchak, Seymore Francis (Frank), 1922-2014, “Immunity 3 Poster Set for Pharmacy Windows,” American Institute of the History of Pharmacy Digital Collection, accessed March 2, 2024,