Capsules 3 Poster Set for Pharmacy Windows


Capsules 3 Poster Set for Pharmacy Windows


Set of three posters for pharmacy windows titled "Capsules" printed in 1959. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Capsules. Capsules are gelatin shells used by your pharmacist for the administration of powders, masses or liquids. Capsules are hard or soft types and dissolve in the stomach fluids. Empty capsules vary in size and allow for compounding of individual prescription medication to meet the particular need of the physician. The mixed ingredients are placed into the capsules with gentle pressure. Each capsule is weighed for accurate dosage. Empty capsule shells are made from gelatin, sugar, glycerin and acacia." Side poster #1 reads:"Hard capsules come in many colors and combinations and are of value when the physician wishes to indicate a change in medication for the patient. Some medicines are best taken in capsule form to cover objectionable taste." Side poster #2 reads: "Medical research...has developed a new process that encloses tiny drops of liquid in microscopic gelatin capsules. Thousands of these tiny capsules resemble dry powders!"




Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP:
Image copyright Brian Silverstein, 2008.






Temporal Coverage

Original Format


Pinchak, Seymore Francis (Frank), 1922-2014, “Capsules 3 Poster Set for Pharmacy Windows,” American Institute of the History of Pharmacy Digital Collection, accessed April 12, 2024,