Tranquilizers 3 Poster Set for Pharmacy Windows


Tranquilizers 3 Poster Set for Pharmacy Windows


Set of three posters for pharmacy windows titled "Tranquilizers" printed in 1959. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Newest weapon of your doctor: Tranquilizers: a group of drugs which cause peace of mind and calmness. They do not remove the cause of anxiety but allay the condition so that physician and patient can work out a solution together. 30% or more of all office patients have illnesses induced by emotional distresses. Widespread use of tranquilizers in general medical practice allows more patients to react favorably to early psychotherapy, this in turn reduces the patient load on psychiatrists and mental hospitals. Use of tranquilizers has resulted in more productive people living useful lives." Side poster #1 reads: "The new approach for mental hospitals: Tranquilizers have brought about - fewer patient flare ups, less use of restraint on patients, increased granting of privileges to patients, increased discharge rate of patients, less need for shock therapy. Practical elimination of surgical treatment of severe types of mental disease." Side poster #2 reads: "Future Research: Researchers are presently working on a theory that mental disease may be due to chemical changes in the body which "poison" the brain. Specific drugs to prevent this might bring victory over mental illness."




Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP:
Image copyright Brian Silverstein, 2008.






Temporal Coverage

Original Format


Pinchak, Seymore Francis (Frank), 1922-2014, “Tranquilizers 3 Poster Set for Pharmacy Windows,” American Institute of the History of Pharmacy Digital Collection, accessed December 3, 2023,