Window Display ... A Grass-Roots Public Relations Tool Article by Frank Pinchak

Title

Window Display ... A Grass-Roots Public Relations Tool Article by Frank Pinchak

Description

Article from the November 1959 issue of the Journal of the American Pharmaceutical Association. In the article, Frank Pinchak, a pharmacist practicing in Paterson, NJ, writes about his Professional Advancement Plan, with instructions for the "basic" and "advanced" approaches to creating window displays. This program produced "ethical" poster displays on health education topics that didn't promote manufactuer products. Retail pharmacists around the country could obtain these poster sets for their pharmacy windows. By subscribing to Pinchak's program, pharmacies would receive a new poster set every two months.

Date

Rights

Copyright undetermined For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.
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Format

Language

eng

Type

Identifier

fpp-42-1959article

Temporal Coverage

Original Format

Citation

Pinchak, Seymore Francis (Frank), 1922-2014, “Window Display ... A Grass-Roots Public Relations Tool Article by Frank Pinchak,” American Institute of the History of Pharmacy Digital Collection, accessed December 6, 2022, https://aihp.omeka.net/items/show/231.