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                  <text>&lt;p&gt;The &lt;strong&gt;Frank Pinchak Poster Collection&lt;/strong&gt; consists of a near-complete run pharmacy window displays designed and published by Frank Pinchak, a pharmacist in Paterson, New Jersey, in the 1950s and 1960s.&lt;br /&gt;&lt;br /&gt;Each set consisted of three posters: a main poster measuring 26 inches by 42 inches and two side posters measuring 14 inches by 26 inches.&lt;/p&gt;
&lt;p&gt;The posters educated consumers about a wide range of public health, pharmaceutical, medical, and other topics. Pinchak intended his"ethical displays" to be an alternative to commercial displays in pharmacy windows. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013.&lt;/p&gt;
&lt;p&gt;The collection is currently missing a few known posters including "The Miracle of Cortisone" and "What You Should Know About Cancer."&lt;/p&gt;</text>
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                <text>What You Should Know About Cancer 3 Poster Set for Pharmacy Windows</text>
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                <text>Set of three posters for pharmacy windows titled "What You Should Know About Cancer" printed in 1958. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "What You Should Know About...Cancer. What is cancer? It is known as a disorderly growth of cells of the body's tissues. How is it found? By pathological examination of a small portion of the suspected tissue under microscope. Is it contagious? Authorities are convinced that cancer is not due to an infectious germ. Is cancer curable? In its early stages. For long-time cases, the type governs its curability. Can it be detected? Learn the 7 danger signals. See your doctor for a check-up upon appearance of any of them. This information presented as a public health service by Your Pharmacist." Side poster #1 reads: "Learn the 7 Danger Signals of Cancer. 1. A lump or thickening in breast or elsewhere. 2. A sore throat that does not heal. 3. Change in bowels or bladder habits. 4. Unusual bleeding or discharge. 5. Hoarseness or cough. 6. Change in a wart or a mole. 7. Indigestion or difficulty in swallowing. Have a thorough check-up once a year." Side poster #2 reads: "Milestones in the constant FIGHT against cancer! The microscope perfected by Anthony Van Leeuenhoek enabled scientists to study the life of body cells.-1710. The x-ray discovered by Wilhelm Konrad Roentgen provided a way to make a diagnostic study of unopened bodies.-1895. Madame Curie discovered radium, which was effectively used to destroy cancer tissue.-1898. American Cancer Society founded. This society has done much to change public attitude through its educational program.-1913. About 150,000 Americans are being saved each year by being properly treated in time!"&#13;
&#13;
This poster set is not part of the collection of posters that Frank Pinchak donated to AIHP; it was acquired through an online search and purchase in January 2022.</text>
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                  <text>&lt;p&gt;The &lt;strong&gt;Frank Pinchak Poster Collection&lt;/strong&gt; consists of a near-complete run pharmacy window displays designed and published by Frank Pinchak, a pharmacist in Paterson, New Jersey, in the 1950s and 1960s.&lt;br /&gt;&lt;br /&gt;Each set consisted of three posters: a main poster measuring 26 inches by 42 inches and two side posters measuring 14 inches by 26 inches.&lt;/p&gt;
&lt;p&gt;The posters educated consumers about a wide range of public health, pharmaceutical, medical, and other topics. Pinchak intended his"ethical displays" to be an alternative to commercial displays in pharmacy windows. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013.&lt;/p&gt;
&lt;p&gt;The collection is currently missing a few known posters including "The Miracle of Cortisone" and "What You Should Know About Cancer."&lt;/p&gt;</text>
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                <text> Salk, Jonas, 1914-1995</text>
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                <text>Set of three posters for pharmacy windows titled "Pharmacy's Future" printed in 1958. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Pharmacy's Future...and the health of our nation...and the world...are geared to the constant and costly battles waged by modern medical research." Side poster #1 reads: "90% of today's modern miracle drugs...were not in existence 10 years ago! Mental illness - 79 research projects are now going on in mental hospitals, universities and other institutions for medicines to control schizophrenia and neuroses. Heart attack drugs - A new anti-coagulant drug, developed from bread mold will be available within the next two years. Working in a matter of minutes, the drug can save lives in emergencies such as strokes and certain types of heart attacks. Pills to counter atomic radiation - The Atomic Energy Commission is doing research work on the possibility of giving populations anti-radio-strontium pills in the event of atomic attack." Side poster #2 reads: "Research yields great discoveries. Cancer - National Cancer Institute states that scientists are on verge of a "major breakthrough" to conquest of cancer. New drug...Methotrexate...has successfully suppressed one type of tumor for the first time. Measles - Trials of a new vaccine to prevent measles are scheduled for the near future. 98% of our population contracts measles during childhood. Complications can be dangerous. Polio - Improved polio vaccine sought. Present Salk Vaccine is made from dead virus. Tests will be made from a live virus vaccine which should give better and longer immunity."</text>
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                <text>Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.</text>
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&lt;p&gt;The posters educated consumers about a wide range of public health, pharmaceutical, medical, and other topics. Pinchak intended his"ethical displays" to be an alternative to commercial displays in pharmacy windows. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013.&lt;/p&gt;
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            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="4042">
                <text>fpp-02-miracles-4</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4043">
                <text>Medical Miracles 3 Poster Set for Pharmacy Windows</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4044">
                <text>posters</text>
              </elementText>
              <elementText elementTextId="4045">
                <text> ephemera</text>
              </elementText>
              <elementText elementTextId="4046">
                <text> drugstores</text>
              </elementText>
              <elementText elementTextId="4047">
                <text> advertising</text>
              </elementText>
              <elementText elementTextId="4048">
                <text> display cards</text>
              </elementText>
              <elementText elementTextId="4049">
                <text> health education</text>
              </elementText>
              <elementText elementTextId="4050">
                <text> pharmacists</text>
              </elementText>
              <elementText elementTextId="4051">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="4052">
                <text> mental illness</text>
              </elementText>
              <elementText elementTextId="4053">
                <text> penicillin</text>
              </elementText>
              <elementText elementTextId="4054">
                <text> cortisone</text>
              </elementText>
              <elementText elementTextId="4055">
                <text> vitamins</text>
              </elementText>
              <elementText elementTextId="4056">
                <text> cancer</text>
              </elementText>
              <elementText elementTextId="4057">
                <text> heart disease</text>
              </elementText>
              <elementText elementTextId="4058">
                <text> communicable diseases</text>
              </elementText>
              <elementText elementTextId="4059">
                <text> drugs</text>
              </elementText>
              <elementText elementTextId="4060">
                <text> sulfa drugs</text>
              </elementText>
              <elementText elementTextId="4061">
                <text> mycin drugs</text>
              </elementText>
              <elementText elementTextId="4062">
                <text> expectancy</text>
              </elementText>
              <elementText elementTextId="4063">
                <text> insulin</text>
              </elementText>
              <elementText elementTextId="4064">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="4065">
                <text> pharmaceutical research</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4066">
                <text>Set of three posters for pharmacy windows titled "Medical Miracles" printed in 1956. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Added Years: Medical Miracles have increased life expectancy from 48 in 1900 to 68 in 1956." Side poster #1 reads: "Pharmacy's contribution to today's longer life expectancy, discovery and use of insulin, sulfa drugs, penicillin, mycin drugs, cortisone, vitamins. Contributing factors in America's health progress." Side poster #2 reads: "Things to come in the future: victories over cancer, heart diseases, mental diseases. Medical triumphs over all communicable diseases."</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4067">
                <text>Pinchak, Seymore Francis (Frank), 1922-2014</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="4068">
                <text>AIHP Frank Pinchak Poster Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="4069">
                <text>Professional Advancement Plan</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4070">
                <text>1956</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="37">
            <name>Contributor</name>
            <description>An entity responsible for making contributions to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4071">
                <text>Brian Silverstein</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4072">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4073">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4074">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="4076">
                <text>1950-1959</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="4077">
                <text>Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="4078">
                <text>https://rightsstatements.org/page/UND/1.0/</text>
              </elementText>
              <elementText elementTextId="4079">
                <text>Image copyright Brian Silverstein, 2008.</text>
              </elementText>
              <elementText elementTextId="4080">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
