Description
Set of three posters for pharmacy windows titled "Our Senior Citizens" printed in 1961. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Our Senior Citizens - In the past ten years the over 65 age group has increased by 35%. By 1975 there will be 20 million Americans over 65. Average life spans: Ancient Romans - 25 years, American Revolution - 35, Civil War period - 40, 1900 - 47, Today - 69. Conquests of childhood diseases and advances in medicine have made this longevity possible." Side poster #1 reads: "Geriatric medicine. Medicine and pharmacy are now fighting: heart disease, hardening of the arteries, cancer, arthritis, high blood pressure. These disorders tend to increase sharply with age." Side poster #2 reads: "Health Insurance. Kerr-Mills Bill passed by Congress last year. Federal government pays 50-80% of state disbursements for medical insurance to the aged medically needy. Congress plans to consider legislation which will provide a medical care program for the aged under the - Social Security System."
Rights
Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.
https://rightsstatements.org/page/UND/1.0/
Image copyright Brian Silverstein, 2008.
http://rightsstatements.org/vocab/InC/1.0/