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&#13;
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&#13;
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                  <text>Please contact the American Institute of the History of Pharmacy at aihp@aihp.org for more information about the Pinchak Poster Collection and for questions about high-quality reproductions.</text>
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                <text>Set of three posters for pharmacy windows titled "Virus" printed in 1962. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Virus - viruses are tiny germs, smaller than ordinary bacteria. Most are so small they can be seen only through an electron microscope. Electron microscope uses streams of electrons to magnify objects. Can magnify 25,000 times. A virus particle attaches to a living cell directing the cells processes in such a manner that many new virus particles are formed. These new particles then attack other new cells. More than 50 diseases of man are caused by viruses - including polio, measles, chicken pox, flu, hepatitis." Side poster #1 reads: "Treatment of virus diseases - Not affected by antibiotics or similar drugs that work so well on bacteria. Because viruses are associated with the life processes of the ill person, it would be difficult to destroy the virus without hurting the cells. Doctors prescribe treatment to make patient comfortable and prevent development of complications." Side poster #2 reads: "Prevention of virus diseases - Attack of virus disease often makes person immune for life. Doctors try to make person immune before he gets disease. Vaccines are made from viruses...made weaker by chemicals. Examples: flu, polio, smallpox, yellow fever."</text>
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                <text>AIHP Frank Pinchak Poster Collection</text>
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                <text>Professional Advancement Plan</text>
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                <text>Brian Silverstein</text>
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                <text>eng</text>
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                <text>1960-1969</text>
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                <text>Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.</text>
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                <text>https://rightsstatements.org/page/UND/1.0/</text>
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                <text>Image copyright Brian Silverstein, 2008.</text>
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                  <text>&lt;p&gt;The &lt;strong&gt;Frank Pinchak Poster Collection&lt;/strong&gt; consists of a near-complete run pharmacy window displays designed and published by Frank Pinchak, a pharmacist in Paterson, New Jersey, in the 1950s and 1960s.&lt;br /&gt;&lt;br /&gt;Each set consisted of three posters: a main poster measuring 26 inches by 42 inches and two side posters measuring 14 inches by 26 inches.&lt;/p&gt;
&lt;p&gt;The posters educated consumers about a wide range of public health, pharmaceutical, medical, and other topics. Pinchak intended his"ethical displays" to be an alternative to commercial displays in pharmacy windows. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013.&lt;/p&gt;
&lt;p&gt;The collection is currently missing a few known posters including "The Miracle of Cortisone" and "What You Should Know About Cancer."&lt;/p&gt;</text>
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                  <text>Please contact the American Institute of the History of Pharmacy at aihp@aihp.org for more information about the Pinchak Poster Collection and for questions about high-quality reproductions.</text>
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              <text>display poster</text>
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            <name>Identifier</name>
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            <description>A name given to the resource</description>
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                <text>Asiatic Flu 3 Poster Set for Pharmacy Windows</text>
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                <text> drugstores</text>
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                <text> advertising</text>
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                <text> display cards</text>
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                <text> health education</text>
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                <text> pharmacists</text>
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                <text> influenza</text>
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                <text> epidemics</text>
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                <text> Influenza Epidemic, 1918-1919</text>
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                <text> vaccines</text>
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                <text> viruses</text>
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                <text> communicable diseases</text>
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                <text> antibiotics</text>
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                <text> ampules</text>
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                <text> medicines</text>
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                <text> pharmaceutical industry</text>
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                <text> National Institutes of Health (U.S.)</text>
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                <text> China</text>
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                <text> Malaysia</text>
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                <text> Singapore</text>
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                <text> Taiwan</text>
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                <text> Japan</text>
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                <text>Set of three posters for pharmacy windows titled "Asiatic Flu" printed in 1957. These "ethical displays" were designed and written by Frank Pinchak, a pharmacist from Paterson, New Jersey. Published by his company Professional Advancement Plan, Pinchak sold the posters to pharmacists around the country. He donated the posters to the American Institute of the History of Pharmacy in 2013. The main poster reads: "Asiatic Flu. Jan. 1957 - Northern China. March - Malaya, Singapore. May - Formosa, Japan. June - United States. It is highly probable that a fifth of our nation's population will contract Asiatic Flu during this fall-winter. For the first time in medical history, our country is ahead of a coming flu epidemic. Pharmaceutical manufacturers expect to have 80,000,000 doses of vaccine by February 1958." Side poster #1 reads: "Vaccine manufacture - Asian virus sample arrives from National Institutes of Health. Virus is injected into 11 day old eggs containing living chick embryos. Inoculated eggs are incubated for 48 hours which makes the virus multiply. Virus is "harvested" from eggs, concentrated, killed, and placed in ampules -- safe, potent. Distributed to pharmacies throughout the nation, refrigerated and supplied to your physician." Side poster #2 reads: "Asiatic Flu will not take the toll of the dreaded 1918 flu. We have - scientific knowledge about viruses, effective vaccines, antibiotics against secondary infections, advance warnings from foreign lands!"&#13;
&#13;
The images in this poster set depict problematic, stereotypical, insensitive, and potentially offensive representations of Asian people and Asian cultures. The imagery in this poster set is a product of the time of its creation and does not reflect the current mission or values of AIHP. AIHP recognizes that material like this in the AIHP digital library may be harmful or difficult to view. But, AIHP places a high value on providing access and the proper context for historical materials. AIHP strives to accurately collect, preserve, and present the historical record. Please send questions or comments to aihp@aihp.org.</text>
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                <text>Pinchak, Seymore Francis (Frank), 1922-2014</text>
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            <description>A related resource from which the described resource is derived</description>
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                <text>AIHP Frank Pinchak Poster Collection</text>
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                <text>Professional Advancement Plan</text>
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                <text>Brian Silverstein</text>
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            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
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              <elementText elementTextId="4246">
                <text>Poster Copyright undetermined. For more information or for high-quality reproductions, please contact AIHP: aihp@aihp.org.</text>
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                <text>https://rightsstatements.org/page/UND/1.0/</text>
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                <text>Image copyright Brian Silverstein, 2008.</text>
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