<?xml version="1.0" encoding="UTF-8"?>
<itemContainer xmlns="http://omeka.org/schemas/omeka-xml/v5" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://omeka.org/schemas/omeka-xml/v5 http://omeka.org/schemas/omeka-xml/v5/omeka-xml-5-0.xsd" uri="https://aihp.omeka.net/items/browse?advanced%5B0%5D%5Belement_id%5D=49&amp;advanced%5B0%5D%5Btype%5D=is+exactly&amp;advanced%5B0%5D%5Bterms%5D=+Roche+Laboratories&amp;sort_field=Dublin+Core%2CTitle&amp;output=omeka-xml" accessDate="2026-07-21T12:49:36-04:00">
  <miscellaneousContainer>
    <pagination>
      <pageNumber>1</pageNumber>
      <perPage>20</perPage>
      <totalResults>35</totalResults>
    </pagination>
  </miscellaneousContainer>
  <item itemId="735" public="1" featured="0">
    <fileContainer>
      <file fileId="706">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/9719f6185113d5763332227fd173814e.jpg?Expires=1785369600&amp;Signature=WMnKcrOxG%7E2vQFGLU4jX5EuqN8zVjYauinLJkcbBZqKEy%7EXGI-7AQE1OaZ5By48NSCtkGCBO5TygRDVyVYHgQKO7KdNA8CxgK0JkD-Dsryfh%7EyPZYeESndGIHSDP3hRGfod7yhILsuW9asA99MhqeBnM%7Ex86CwGqGC-Qeoe%7E3MqG4SzDVnXRzP563SsxVaswiXeueF3hMMwGHu%7ErEuNA61wqFdzTa-nShen7Qa179EA4vW1JoyOP7Lan9O5-TyEcv2qWs31DC269qGns2psiJvhLFOuDDPtZB0hwT9F7t6zBEhZdCHeaXvWlI3DtdoxSCKOuU-fwgW-m7INAvnX7Vw__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>f4b3daad010945411963e0b61d368db4</authentication>
      </file>
      <file fileId="707">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/cbfeab235f39bc50adf038c8b52c5e73.jpg?Expires=1785369600&amp;Signature=BJjIiCCeyRP7Z9eQ3GT8QVy%7E25ps1oFOt1XsljtIgWfGT1VtALyubm%7E0yADOBJuyiH8zuoHfVOcfZBUe5p9do2uonnE%7EIuDGCKmYGDDx0EAD7RolB--8EhqxrUKxfsTszNK00jHNtkwkwzufVDbqGiFqC-2CmD7R1rDHRblANyhMCeF-DG8a5nKMLDN39iTQhmeoIYcputbXVvI3Wngj3vLBYmy1eZYmWpM%7E%7EhRXj7mkfAnfId3GtWa6bO2a1M9bQhlI5ZeZGtI-k20vf7vQFSJrAkZMGnsu2yrvI-XIsKBrLyDuDY2Wf6-GncOdLFCHNoOA7Kn4bkjJRUg1LRhbkA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>320d064bf6104cb4be661fcfdc52dce2</authentication>
      </file>
      <file fileId="708">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/83cd5a91e305d65b39aa67fa4efd2247.jpg?Expires=1785369600&amp;Signature=RHdgkmFfXg1NEtccdvIUqDAdgkaTjgAyDv5gV083Y%7EculANTT6ThIUNjnnztqHRu8VZqsYLbK7DEg29UCOF7s-JGoO9hY5RxJIhpzC2kWpqztgBZox2WrPl08py6%7ETbJgxL6eTDsBh1aCdR09bLWg0FH-IuT0ph5837XAwY2V233bbwEE-gkdQn0sxkpOjZFqoE1Pjvszmg26hsrCirkDJQGgL9Sw8zdu6h0-XIRhLMsDrMVWkIRQNuCoi5m4N5mDG-aB5CSJIoOqJC3joyy1qKdHBbPPi34yu24cRycV%7ErzGnyj87VSwXGqbF6CdngYgj7ULvANycVY7OzNGBLULg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>0ab3990093009a7edf24cb2cf0102a40</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16244">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16221">
                <text>msdac-088-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16222">
                <text>All the Symptoms of G.I. Disease</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16223">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16224">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16225">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16226">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16227">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16228">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16229">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16230">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="16231">
                <text> gastric disorders</text>
              </elementText>
              <elementText elementTextId="16232">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16233">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16234">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16235">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1973. The ad reports that Valium relieves anxiety that causes functional gastrointestinal disorder.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16236">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16237">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16238">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16239">
                <text>1973-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16240">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16241">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16242">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16243">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16245">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16246">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16868">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="666" public="1" featured="0">
    <fileContainer>
      <file fileId="611">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/34a40c9c3281a0ace0c5d3815ef33038.jpg?Expires=1785369600&amp;Signature=q6Etc97A1ygbBYdCuQQJMzMFthD0npMgPN7DvIkpNnq8ty8ZgxrfxKAxmyyYU0Var5mcewa5QvnRUZnvTYAB80HPWKBJLXbgiF3n95JoHqZfB%7E5uBmNQZ30edQTcz5W6bNLHwIuLdqUI46fKKlFcvMsQ5koisoL1tyrUR6HbWgSyqnoRwS%7E%7Ea2bSWyvqSnZOsCjIKWkXmVAkSK02AemL52Ncerex%7EfltXb5D%7Eo22DACNPih8HEl-HKaVJH5lvzWHGLwOuTwzCUi0IPAx0-4BLj5sgCO9BpBVVi0mEhFc%7EQwYw%7E0tw5dFeObYySWkL9LY0n7XyWJ1Liioh6Jdem1xRQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>29c857a75702f4317b977b5a774bc308</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14459">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14435">
                <text>msdac-037-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14436">
                <text>Anxiety, Tension and the Librium Effect</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14437">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14438">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14439">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14440">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14441">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14442">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14443">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14444">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="14445">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14446">
                <text> pharmaceutical research</text>
              </elementText>
              <elementText elementTextId="14447">
                <text> animal experimentation</text>
              </elementText>
              <elementText elementTextId="14448">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14449">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14450">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Times on January 1, 1962. The ad reports that Librium relieves anxiety without the effects of tranquilizers and sedatives. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14451">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14452">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14453">
                <text>Medical Times</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14454">
                <text>1962-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14455">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14456">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14457">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14458">
                <text>1 page</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14460">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14461">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16918">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="731" public="1" featured="0">
    <fileContainer>
      <file fileId="696">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/7586eb901bbd4e97d3d79cb40c845cb2.jpg?Expires=1785369600&amp;Signature=nOTZWqWz0Mtu3aQvaA98e6qxA%7ETUY8sGR-dTTGyMn1yGKCPOw4yXl6kTDjTPM4hk9kO3zM2zsiV-scoCXeSAcp5Mnz7FlPL3TvtRDPJnYlkMAVUafkZCMk%7Eg-dPcaCzcVuhHQBK%7EAPb7ASYUWrm8sKF3Qir0LeUUy2xSN-3--AAEoeUN3UvJajLDMmLrAFo9iKQ1ZiI6dIYNFx7PQzAzAAfcGdErkXP9pdYDEQldX40uR2cBMjVSPQuCkszM-DwgJz4xKXXxGOjDaPyW8MuvRGt7gDSRjKPjE-H-eLHNqA3ITXSRfNPpLi-LYRwnNwROso%7Ez8NFj6xuPqOXrOj3MuA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>e2d070f89e7254994651018a28b57911</authentication>
      </file>
      <file fileId="697">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/6723ab82b7b1f721a323bbaaf978d3f0.jpg?Expires=1785369600&amp;Signature=oPlaMuMtcT0EKehi-JtbEJrQFC%7ET39zqCM%7EdMOYmwEP%7E7SjhNdMZ80ffeAn6XqaCOhEwnUTQNJ4uSdSqOHw4Z9fGHiAv37cFAKT%7ESppR26OpLMn8JKtq2RHTTwzuoKKitq4mPhy2jz2PV-VsPqCOYeg61myrpB%7EmRtZ14oGGTRFDHPqcy3vKBVSZkGrlvmVqxNwIkOY9wviy47GI2i2nfJQMiSp-ul3A5HOKyq%7E4kDlxKwIKHoc9ziR%7EJaS0lWALbPrWTz5dy6GoTdcs-80sIs5x%7EQTpmRtdmbaa5yQpT9uk-INLQUEaTdv92-75aJJl3rmDrYZZV7cFqcMD1lY57w__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>5e2c179267c89831e536bfcf89eaf773</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16138">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16115">
                <text>msdac-084-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16116">
                <text>Breaking the Cycle of Skeletal Muscle Spasm</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16117">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16118">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16119">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16120">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16121">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16122">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16123">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16124">
                <text> muscle tension</text>
              </elementText>
              <elementText elementTextId="16125">
                <text> muscle spasm</text>
              </elementText>
              <elementText elementTextId="16126">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16127">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16128">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16129">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1969. The ad reports that Valium helps break the cycle of muscle pain and spasm, increases mobility, and reduces tension.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16130">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16131">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16132">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16133">
                <text>1969-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16134">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16135">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16136">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16137">
                <text>2 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16139">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16140">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16872">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="671" public="1" featured="0">
    <fileContainer>
      <file fileId="617">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/f01408ed1d49749d44a462ac4e1b08eb.jpg?Expires=1785369600&amp;Signature=F0JiSqVqjXh3QjShmgB2znG3qVkTCDzA198XTB242a5yzZnGxk6G3Gmml5uG8tq3oZlXbuORnUla%7EnQRsSs4MSICkD9KEgjSJby2UyZqmjdSjX2vsv1dkMCdRRweiRhcvRssC6ix-PsHf%7EV1SJzWjCd9gkX6QGktpWstuJWxXrqtZf6xWzJ56JX8lrJ2VAH1YTvQ4PZ5mOddldy6sJp%7Esj2JazGI0mN6qMYFR5bzhm8RE7qncgCgbSbqfX1cnvyfIkFcysU9US%7ECi4Y4L1lVh0w3xiFn0eTj6-j6aE2HIJXMUXkHmANB4y-frvSgKLxXqykfGxZPYV51ngiks7EhTw__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>dcdc4eacd3a25f201ade87b4825b04a9</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14589">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14562">
                <text>msdac-042-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14563">
                <text>Concomitant Use with Librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14564">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14565">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14566">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14567">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14568">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14569">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14570">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14571">
                <text> heart disease</text>
              </elementText>
              <elementText elementTextId="14572">
                <text> hypertension</text>
              </elementText>
              <elementText elementTextId="14573">
                <text> diuretics</text>
              </elementText>
              <elementText elementTextId="14574">
                <text> cholinergic antagonists</text>
              </elementText>
              <elementText elementTextId="14575">
                <text> antacids</text>
              </elementText>
              <elementText elementTextId="14576">
                <text> anticoagulants</text>
              </elementText>
              <elementText elementTextId="14577">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14578">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14579">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14580">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 12, 1976. The ad reports that Librium is often used successfully with other types of drugs, including diuretics, anticholinergics, antacids, anticoagulants, and those prescribed for cardiac disorders and hypertension. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14581">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14582">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14583">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14584">
                <text>1976-01-12</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14585">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14586">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14587">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14588">
                <text>1 page</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14590">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14591">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16913">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="670" public="1" featured="0">
    <fileContainer>
      <file fileId="616">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/9c5ec01cf5469a0c5d14d5f2ee88f670.jpg?Expires=1785369600&amp;Signature=Cg2jVGE0AUXP7RSBkUK-mWKgCyiGJPMFQk2ksHTrQkh--MotbZEOJNgBggJXkTptH7t0jc9c5Js9d1JuDRm63pujNoBTZKiBgz-igoOkTlVVOu-0j7Sm5rqKdi4jilleKcOC%7E2A-UrRhmydmnfGQ-CS7jHYBr8rH9hRk5J%7Ez5RZ7mseJZtsIS%7Et4uuADH7MBmr%7EaGeXuge6giVkvm8XdCgbrBaMqqFEKqrTT55ruG-PQ88pAh6gRhASFREylMEX5UtU2BjpRX94zOf8aOhFzI5N7CmDl7yPFMGc8K2pQww5S27cuNhYLlJrGF30ZTy52z2w433wy8pK9MUUFzbB1Ng__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>fba7b3d013d308916b399db757c62d88</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14559">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14537">
                <text>msdac-041-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14538">
                <text>Enjoying Her Family</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14539">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14540">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14541">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14542">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14543">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14544">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14545">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14546">
                <text> families</text>
              </elementText>
              <elementText elementTextId="14547">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14548">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14549">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14550">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on February 11, 1963. The ad reports that Librium relieves anxiety and allows patients to function normally again and to have an interest in family life.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14551">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14552">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14553">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14554">
                <text>1963-02-11</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14555">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14556">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14557">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14558">
                <text>2 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14560">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14561">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16914">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="674" public="1" featured="0">
    <fileContainer>
      <file fileId="621">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/5621ef09cfb1b5ee754ff73683a191e4.jpg?Expires=1785369600&amp;Signature=Oy%7EoRJp78yzY%7ErL7Drbw1xckxfoN6A5Eky0RFIIr9cpgpKRFTJrm%7EQUqcHxRWFuMfghJXKZ7IhJv967idFvlU0FtfH6PVaiMp1fdn24H011jBgX6FNwwuNh9Hf-B6prgsK9fXR3tN51hcWasbZtgoA-C1ngqqoyow7BzN2lnSGWfxSJ3pNjgXDO8SygCK%7E1TeOzONmLKXecbIRxnTc4VGHffR-x2saC6FKbk3jNQkLJ23RLsdnOrWEh0RrFXjmAMkV-0U2MjQ52JZAp4ruF969lkrapzMtjUZaDjMqRt08XemkTDDj54bwzfFjiN6XC2jEvsGwcKHPjHDJ-sdee5Fg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>c80175e1890a660f751162044b01fb5b</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14664">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14642">
                <text>msdac-045-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14643">
                <text>Enjoying Her Family</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14644">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14645">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14646">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14647">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14648">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14649">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14650">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14651">
                <text> families</text>
              </elementText>
              <elementText elementTextId="14652">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14653">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14654">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14655">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Times on January 1, 1963. The ad reports that Librium relieves anxiety and allows patients to function normally again and to have an interest in family life.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14656">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14657">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14658">
                <text>Medical Times</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14659">
                <text>1963-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14660">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14661">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14662">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14663">
                <text>1 page</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14665">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14666">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16910">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="673" public="1" featured="0">
    <fileContainer>
      <file fileId="620">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/305a7697dd796c854ecad30b53d4451c.jpg?Expires=1785369600&amp;Signature=EN4qhomMyJAM-7J45iNNz-QxOmg6xpq0Q42RnLEo%7Ev4CSqYuokvTP5jLQWzi3D3IELVYmal9-HuYaaaGcm4%7E1c0wj8hbtcyyB22aj5IGOtWgivMamcukkM0MPc6fQtBCuabZhmnTVipFN4GXNLD4nrZDLn94nhSDVQgOEMXXW4B6oNP7Dp9wFbwd5Rs1knXXlotruBxx72TbfljbgY5J8QSN9svwQ9h3JJv0QipBUuzFgo27etbOODjBKuZL--1NFqTniT6q4VBReScN8%7ErmVZnSiPq%7EnAKFZqkBpv2pAvB9YZucZhLBZjB6ZQYK5nqa8C-q411UOqtxgQ%7EhVVm9EA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>c1f957b8d1a499fa71ad65a50e8eb4b4</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14639">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14617">
                <text>msdac-044-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14618">
                <text>Enjoying His Children</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14619">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14620">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14621">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14622">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14623">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14624">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14625">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14626">
                <text> families</text>
              </elementText>
              <elementText elementTextId="14627">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14628">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14629">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14630">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Times on February 1, 1963. The ad reports that Librium relieves anxiety and allows patients to function normally again and to have an interest in family life.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14631">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14632">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14633">
                <text>Medical Times</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14634">
                <text>1963-02-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14635">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14636">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14637">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14638">
                <text>1 page</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14640">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14641">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16911">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="330" public="1" featured="0">
    <fileContainer>
      <file fileId="348">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/25856f654a5f43c636047981fad649bd.jpg?Expires=1785369600&amp;Signature=jUHspSP0y4D3myG8%7EcQ6Rv57pWTZx-gZVRAtUX2iCO7aIFWBi-X-HZ-M3pxc8vg16eFDnq6Gcyx9fE0Fh--jtXMShA0ChcHZNCSINHOtmczY6QmwmX8860GxnuPSNCgFGJsYySOUPXAU9lEhUFKfk7tu3%7E9DYeo4Xh-tPxkqP3G2RPPVpqcWWBn1QJHBben%7ExtJsXIWqsWVGUMQ9CV9%7EiNrCCA3jUzTbQr8bO5mONBkGM%7EZNwIm6-bN-C5wo9iNsDPyeKPBbw6NKpkAXqc6CV5jRR7FvG05brmIOA0PqnTv9d88Jzgc6TrIlKH6GlZbjFgGigAfGXZlAS7zUsCf3VQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>811f248cfdcbb2fd803804b8ce531b1e</authentication>
      </file>
      <file fileId="349">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/b9e00080ef793774ca24bb63f48e72ff.jpg?Expires=1785369600&amp;Signature=PwCBV4Taym0SlvFTq0QUVLX13%7EZESxoK7wEX8V02CAX26z957yaduSYoUMbWEgPkR6N3lroZHLY6B6yhHGTVGiErYuDhjSeT5hzeBnp%7EpOz6PEghXbsQ818Ibk2n1b7Lsu88nJOlqMI9w4%7ECzPjogW49mF4OFs2cyO1n2QzlHpfMjCTTEOIKHLvOeQjGnOVOd2FkMg4RA41syEAyaQN7fx2rt%7ECEfD9YCSNkREwEJ7cmt39jKhdYst0SM3bo5YR92z1TxzGs3y-KqJzNwGlUgH5eQiCg6ZtQd8vNhFeaIYmzjlC%7E3CNQrOikiA5GlLAF7DT3tbr5qSLZPjtU-D3x%7Ew__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>ef1bf5034813a43852557e8d0c9aaa9a</authentication>
      </file>
      <file fileId="350">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/37508ad4f8538523348ace5297c759d3.jpg?Expires=1785369600&amp;Signature=EO4pdAuva3OcXAHqe0m-jtsOOsGbIxy-HIm81P2%7ESBGwrsYnx2Mie8JRGAexDUEyDRONsHgm7Ba9Zf3HexUSLl8XnrTNQ7VwK9se5g1rnCqSc9AxqB3bt9F6cTt2Hr-DSwz4A3tJw13nrIgy-5QZUwL1hT5aV833IxsfsgPIQokyyNkLhphdlQbSL%7E7YrJRMT8cE3DEG9lKImy8cB0SHCLTIfkjXvEg3Wi9da035Du4RTLiluFB1x7UArkB0cY2yyknPlDQxF9DZsT3ChTrsuCNclSoBkIfoTlJtPnWfYP06ouqJ7DXJuK7ZZR2N9Y6IZzjk%7EoXMP3cULpdfEMzX0w__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>a4cea8149a68d3bd3065bcd699e1338b</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="7066">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="7044">
                <text>msdac-029-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7045">
                <text>Excessive Anxiety in the Postcoronary Patient</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7046">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="7047">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="7048">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="7049">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="7050">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="7051">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="7052">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="7053">
                <text> heart disease</text>
              </elementText>
              <elementText elementTextId="7054">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="7055">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="7056">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7057">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 8, 1973. The ad recommends Librium for patients experiencing anxiety while recovering from a heart attack.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7058">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="7059">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="7060">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7061">
                <text>1973-01-08</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7062">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7063">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7064">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="7065">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="7067">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="7068">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="669" public="1" featured="0">
    <fileContainer>
      <file fileId="615">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/d491b8d85893be786b13ef2ff30de5b0.jpg?Expires=1785369600&amp;Signature=XWQUkZXG%7EBtPMJchf2K0LnvyuYvBCGcK8VAIOUAPNJFDI0rGc1VN-10G1bsKdbPGMzjUiKAREXCPavBkXJRrgZd0usOlc7SFkU8wpunI2pmKWU2TG-FVsFtw337xq1dBaM3ODBz0KSVk9SJOsFht-uSKayeyOPwYLuc-z61-vvJG%7ETGy0mrez%7EDf9Cq8oxVk9uGFi3c7WUf-zyiQeSdc%7ES94QtFvxujXQQDbpnYkq9cmZkCQDNLrL5WgBI35J6C61k-99ELSvyToFck3Kd0xDPMBCEtGritji8ot4XAxQJBrps6hqaBjqSeChXz2bORTLZfUJS6sXCeASo3T79bihg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>601cda349ee050b79abfce76aee230c3</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14534">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14513">
                <text>msdac-040-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14514">
                <text>Fear is Sharpsighted</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14515">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14516">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14517">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14518">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14519">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14520">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14521">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14522">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14523">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14524">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14525">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on March 12, 1962. The ad reports that Librium relieves anxiety associated with medical conditions without the effects of tranquilizers and sedatives. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14526">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14527">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14528">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14529">
                <text>1962-03-12</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14530">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14531">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14532">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14533">
                <text>1 page</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14535">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14536">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16915">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="728" public="1" featured="0">
    <fileContainer>
      <file fileId="688">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/8e89bfd6f20bb6de7331f5fdbc79d5c1.jpg?Expires=1785369600&amp;Signature=EYZ9%7E2RPs3qzA5pjxWXlTv4M3JyX6doZVltCEmTdJEcyiGI2aBSIaAViezLqywP7904tLXmxD7KyeHm8cWPca6K%7ExX8eotX88gWKFyp3Z6q4GfXdJVg6T-N%7EDPbxGDy6qbB74xUjzRKNLaqagMiF2mRZCYFJ51y9KqMo8tUid01LRqGSJs1rQyHHkuQSNysnwstD8NUjQ7NA0Oi7FKGJ3I96Slf5VYYk5gN8xBJmf-lbAKSb81yrvDLooaedQpN9aeB0KUejQ-78bxYJfT26I866%7EkzuxajP9NKlFuXKJ%7EotW832IHqWab%7EiHdkrypPRJDaIeuGbOVUMv9oQbBoWbQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>70593b40ce0c0b051fa6e0c974c8db33</authentication>
      </file>
      <file fileId="689">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/b5b6ce85083a5d853b46e4fe7135be94.jpg?Expires=1785369600&amp;Signature=QUiowsjCX-g8ZYsTKZ-msoLee3z5d8XVfIIqz2cjD8Yo%7EHGk2ezUf77Z88%7Eq1JUcqHWV9bGJSv%7ERi334O0A4n-xi8XSKzgV7DX18JShpQvXPuVo3A0ukMrRm0qkqmQO0M3sD80N2sQmkCXn%7Eaj2hptthGlyto%7EYJXAQM0j66zFNy63tjyhBUU72tDC0A8COeDKLBSvJ9PXFhSo2VwbDUe36mnkr%7EOEJTE%7EuKSITQT1vuHoYT3EVhNgUfC6cBCJBrKGFL35LJFTLhH5dI1Cu%7Evq4jGaayoqtr5tuAROF7z7aU2wJleI1CeVbvh6MX-PCr3CDyNcF4D3XVe1R85GcpSg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>9c30b70cfa8b34680836d78d95f87b6d</authentication>
      </file>
      <file fileId="690">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/8edcd040fbea3a4ee418171faf0bab92.jpg?Expires=1785369600&amp;Signature=WyP0Y3l5BrAjUTO0AJZqaY2aDH89loaBRKLEJiZNQkB74W7vdette7XZMtM7etmCboacv3D56KApEeYCD1m588KG-TJdrZBhU3VetW1Usbj6rPQtyr7MSPP0DBwsF-UYlXDb-mSaF0KgxjMLt0e873tDGYGREwpURuTwsh2Y4u6NZV4mu7ABsj%7EmCMNx%7EHTCLrzXJdpaHixLMTLVhQu6ekr3dXrOZjdu6wnuFuymxiYiFJHcKluPkjgXQ6%7EkdOS9sm4jqEmkY3Eqt5Z3Tea27Fo0nJtXUcNAbb9Pzr7V-Ono72C5LBw4mReWvEJB20D9PTtkVLqIxUOg9Gppspfk9Q__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>2834cae447ada28ad9db0910b9308d55</authentication>
      </file>
      <file fileId="691">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/2e033bd32d029a68155830f0394e75fd.jpg?Expires=1785369600&amp;Signature=sLFw-CwG5-Keh-uCDAKTwmeW6wffFFFYWZp2ZzhLLcUx-1m54tZC1xn6uF8i4yUnrsJIzfiaDfcG2qT4nL9RombP0QnGRL8L91PsVD1fGbq8vpqa9RpnZPoRF1eKpZp7MlevVgVSN9ihUkg%7Eifw-BPYbJqIcXdB3rKLjp5T8YN9RfG0z65MzTD5bopvmKYgY2rW0cSOXdJpw8kkXXzuSx0l1SNRlMekNqhBu3fadQixBiUOXGv-0-NPSiE3DVCI-exb9oGaI%7EliDXr6AR-g0wFHxKdSUF2r%7EBgRB0mBi9HaYQkRIPQOKDnAVWQNtm4bBgKWgDJE92bwIfen49RQPTQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>ade4eb884854b980aabead4e25fed551</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16059">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16035">
                <text>msdac-081-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16036">
                <text>Gastrointestinal Disorders</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16037">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16038">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16039">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16040">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16041">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16042">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16043">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16044">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="16045">
                <text> situational stress</text>
              </elementText>
              <elementText elementTextId="16046">
                <text> gastric disorders</text>
              </elementText>
              <elementText elementTextId="16047">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16048">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16049">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16050">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1966. The ad reports that Valium provides relief from anxiety that can cause medical complaints, such as gastrointestinal disorders.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16051">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16052">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16053">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16054">
                <text>1966-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16055">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16056">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16057">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16058">
                <text>4 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16060">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16061">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16875">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="667" public="1" featured="0">
    <fileContainer>
      <file fileId="612">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/4ce3b2eff2f65e84f056c775288ac7d3.jpg?Expires=1785369600&amp;Signature=OmponLpfWpSQ1jtZtTpq5SgXAUaYL8MkZ-ZVKfRvaTyhFN0fpF5TsuRdYF79Mb9nbEAKzhXJtl2Aq2V05C5FqUtL4NgC6xoSxehYhNytli9Y4naVfS%7EL9qZ6UnNpvzm9M3N1NqbfztZREbblg3-oXRsQKge4oqJTs6N126IlvWfG6uKPcoUb7MBX%7EDXkQNgY3MR4VA1EXDvGB0hJX37K28b6mbzkfcCKJea6UeRpL8mX2ocQ8xxgdxvFR7JVHw9pyUAOYCmU7NcurF6afZ7zuEDhoxmuYyyF2byprdnySnZIzf7rBtTWk-G-Go-95GNDCLfyxp0qCVgMLYx6DJ57iw__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>8a7b90ec07c1ec03e93c294832bd894c</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14485">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14462">
                <text>msdac-038-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14463">
                <text>How Does a Pomegranate Taste?</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14464">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14465">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14466">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14467">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14468">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14469">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14470">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14471">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="14472">
                <text> pomegranates</text>
              </elementText>
              <elementText elementTextId="14473">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14474">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14475">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14476">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on February 12, 1962. The ad compares the uniqueness of Librium to the uniqueness of a pomegranate. The ad reports that Librium relieves anxiety without the effects of tranquilizers and sedatives. </text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14477">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14478">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14479">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14480">
                <text>1962-02-12</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14481">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14482">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14483">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14484">
                <text>2 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14486">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14487">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16917">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="665" public="1" featured="0">
    <fileContainer>
      <file fileId="608">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/f4b9c04eb8a5def994c79431779466f0.jpg?Expires=1785369600&amp;Signature=LVio580FVsOMtw7ljOvsnJY5XpjOOcvCHmEiQzqaFu0y3n0j32eUKH8cyF-Mp4mK4T2SD%7E07IWH9uCt7hPGW0pCmmM805pGfCIYezHqB170QPFsrFpbqN7I4A7F2r%7EteAfhFopSGlwTRLobPzRkjnXaJMUTVE7knm72iASOW5wnbDs101Wk-nng-cO-5-WHH7ulxSVFdqmDLp66sHkNLDY%7E7bIY77b7VBeShDAOeLBF1XqXG0lPCFsEINOASGiGqHHUF%7Edy%7EOmwDa5r2if8eD78U2cp1vgIhL1GGSbYQEEzejxs4FA%7EF%7Ei9rnBx7mCSMUAExkxus%7Em9gnnk1ep30Ag__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>e8caf59e958fac9c69f112ff2e8e46f4</authentication>
      </file>
      <file fileId="609">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/3c1091fca37816ce6ad9cbc2dbe05103.jpg?Expires=1785369600&amp;Signature=kODRrWztLz373YSnc8MOU305M1AZO2K14J0o4GVWx3yjXq8AtUT-W3rnUtF7apT%7E42cjLVmQZCeU82pfojvZTV3amW5ERSVBx6oiAea473mK1Mae2-sc6YwTMe3PE-lS8F-XHgqyC-3MLxy6MDuXWIy6Tgp8B51Jm7VECxb747fvxVGBLCA%7EPuBA25YN45D69qeKdiWTbX2hCeFvsYkZ5ltOQKHbbWiYjIF4HvhFJqOzng7FOW8ELl1V09WJxX26vaVBoTVfIp20NnEFAWXJ7glLPYsaEFmE8BwBoK2SYwnMEbFLzzyCpkzse1U4xjekcsUo7C1Ob9BUJs0mnokeuQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>5bfcd6336965bdf9f436a3312b348ee4</authentication>
      </file>
      <file fileId="610">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/11857527eb9ea52e796b7b006c95b616.jpg?Expires=1785369600&amp;Signature=f7bOew2bdMpUYM9QnNkOyxKziaHZsqm7WSYfkSweNnWs%7Ebbwsa66wVckqRfggiBIuNf5jic3IWJmKlZsUhqIOcft5-6PFhTJJTAIcmt9LzfzT5-Ra8FhmXcbqa1aIdnjJx-WOjMxVAufrAwT1X%7Ej0jNmXMQlK0IDeu1ZBuZ8ny7v0V%7EoXa5mCAy%7E6no-G8VoMh-cNw5RtXZkf6NfkqkqNQaz8-8PWlAzmmk2t2uBBC2HZVOCbZDD%7EVnjLur-2kog-RCkUGAWWVZ4a2kvk1qbvu1go-H8Y-x%7EY2SQ%7Es5FEjZXG8GwX8oLIymYCU7cuLFoj8mJUD59jF4sm5hfDB2WCQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>80f4918b3af30f5c874c67c5d900e4e9</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14432">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14410">
                <text>msdac-036-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14411">
                <text>In the 1950's, Two Products Emerged</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14412">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14413">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14414">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14415">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14416">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14417">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14418">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14419">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14420">
                <text> Edsel automobile</text>
              </elementText>
              <elementText elementTextId="14421">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14422">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14423">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 5, 1981. The ad reports that Librium provides relief of anxiety associated with a range of diseases. It contrasts the tremendous efficacy of Librium with the tremendous failure of the Edsel car brand.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14424">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14425">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14426">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14427">
                <text>1981-01-05</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14428">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14429">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14430">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14431">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14433">
                <text>1980-1981</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14434">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16919">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="664" public="1" featured="0">
    <fileContainer>
      <file fileId="606">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/918ea8e7c551c7bcdf636586c9f0b93c.jpg?Expires=1785369600&amp;Signature=uT2rply%7E0%7EeF-2eas%7Eor9d0uy88MqeIkRdq%7ELRErUse%7EMqhII5GsSDMFS5RWXKNpF3Znln9ravxI0Ms9kTnsHKVAoKBVdUzixFUYnSH6NxOwM21bjIBNXT5Lqv7J2c4828yuEStN0QBvEkuuqQwz5rO2KIKyyb7ox5y%7EJGKp83Q740y%7EbDvatlxGpduRDU6WkUdMmki97LMn3GHiXvdHjP5J17FtgRHUYpm1dpb2PX3-QcFbpvmuG5vprPuh7g7DvzyWB16vna6OrFVZr1fuAw8eB1VehfS1KFo9xEfedwMREiO86tXP4G%7ELcxHmTIBhYt-Xd2iZLsZUqrZOrVh5bg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>ac0b3956c9a83ed31c46729ab1dce856</authentication>
      </file>
      <file fileId="607">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/98274106bdb5685b070f3a5545253dd8.jpg?Expires=1785369600&amp;Signature=IpturWc7gd%7EKtAjdq3zZrhqs9QrIJaLpdblKO4cZlNMU02xyMot2xe73CrOee7vRwXEnjrS1toOWLmSjKqjX7%7EAwfDDzIx-sANWW0zBM25yCBRYUmlqL81NPKgf6bPXkCcack4ob%7EB-wAOsurOlY-9-ZhwgrOXUXv%7ECwnQTS3X7SCYsooFChK1qna7VdVJTthR03nJIbQf9005lty9k6BnIChAIBHju23hGXM%7Eznc%7EuIiC9hz1W2Op6Cjmzvgc8j2aWWrU6LZ3cvUlhn3wssSPOMpP8CxvtJcB0CEvVhbju1EXunJxtLE2TLbYT5VeH6ZmG9PPzCgOsTc3vjYs7stQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>5a919828478b6dcca4f7902a415f7400</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14407">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14383">
                <text>msdac-035-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14384">
                <text>Inner Calm, Better Outlook</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14385">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14386">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14387">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14388">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14389">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14390">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14391">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14392">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14393">
                <text> relaxation</text>
              </elementText>
              <elementText elementTextId="14394">
                <text> hobbies</text>
              </elementText>
              <elementText elementTextId="14395">
                <text> leisure</text>
              </elementText>
              <elementText elementTextId="14396">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14397">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14398">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 6, 1969. The ad reports that Librium provides a relaxed attitude toward life, which allows for time spent on hobbies and leisure.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14399">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14400">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14401">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14402">
                <text>1969-01-06</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14403">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14404">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14405">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14406">
                <text>2 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14408">
                <text>1960-1969</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14409">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16920">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="734" public="1" featured="0">
    <fileContainer>
      <file fileId="703">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/c6fe02e8103529698c8e9ad8bf0c13d1.jpg?Expires=1785369600&amp;Signature=ilSDZLl9G5YWP5X-OEndAdDWXS60NxaHCbFOXLpzsJtOr38hUZFEXE9T6CVwrseW9D-P7MGnR12MMkQn7jyRK9rzY5tQBe9hw%7E3aTVzVp87KE7xhzMGvJ7TLhG7cV1vcrKyVy5LyoIWGR9yozP4Aa-Z4Wz7Dt2-QuXLXpPVLrYVvTeuc8wEUb5FzDsaJVPs9cchsmocTSLFjDu492P0xCA50DM5EuHneFhOfHZLm8VY6OC86nWgiJk8xaZ8F6nlBN68TfSE-lHYCALz7dUl6SVHJKdO4-hIjmvkkWDj9kodwgvTduuogFg2SaRYYR5lpccsp0q0nz0qa5GtRGUrzCg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>014ed26503ab04f97b371904139ada10</authentication>
      </file>
      <file fileId="704">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/9e82521d3c2be6778939e54848e60408.jpg?Expires=1785369600&amp;Signature=Amb1yZW0jV7bQFm05%7EA7DCFZeUjHvaPf0TEQIbdrNRAKQLXu0kSCbz8WLB-W8va7WQOKlQ9BPNz0bR4jldZWC8RSa1HrUMt1n68U9F9uBy6ZKipMQAcZ9quMJm3p0jYLyz%7EWpFniL79m%7Eh4rs6dO%7E3%7ERm4qX5gnAxg1q6KQ0nyIUMeokazLbIMpseM6z5GlHxKmentDr7-QCgYcIyqWQBXHlnJo4CnOG3QrxbQZ9f7M7lZr4SqMoGf913GGLKHpG6ahANCGcEr8YMvbPHY%7EVaUHOmhVDfWLNQr3R-Q2RasyArId3SqlvLNIDpZGZLlKh0bTmcQ8wrA96yFW65CB-pg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>a621e1dbff02a64fd7087b3d7e416e4f</authentication>
      </file>
      <file fileId="705">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/3c2d02921cc300cd8dfbe2537d8a86e6.jpg?Expires=1785369600&amp;Signature=XJYJ84gKxJZns8lOukkJ7L6yNimsX3upRJ%7EXVRZk0Y71T9JJ1byzr3N-G2pXoxnkdknGkTCbLBJcKEa2lMtqyAHQocj4bIVHV%7EJlCwyPP6BUsLuzJFwRqXIfIGG0qOtk2HiLSDl38ev1mY4V8goCH8lVu05BmDOTMYrN0XAP6vFIEWwvHY6I1kAT3dTS%7EOizBvKSRmOgpw6rYaK-ysUdRPgB674moJs92LmfUZxkbepoA3KRbYBQFrgbj%7EL1F96hOvAnR2JR4z463mmesJ89osyjzIm%7ESyXOw4rzdMditKQdXo-o%7E0uexQkHrbBeD1UCLWFCsblLzesu8I0WAc8nGA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>7a5e14b390318fa0499b1fabec714232</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16218">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16195">
                <text>msdac-087-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16196">
                <text>Keeping the Postcoronary Patient Calm</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16197">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16198">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16199">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16200">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16201">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16202">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16203">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16204">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="16205">
                <text> heart disease</text>
              </elementText>
              <elementText elementTextId="16206">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16207">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16208">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16209">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1972. The ad reports that Valium relieves the anxiety of the postcoronary patient.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16210">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16211">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16212">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16213">
                <text>1972-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16214">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16215">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16216">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16217">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16219">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16220">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16869">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="739" public="1" featured="0">
    <fileContainer>
      <file fileId="718">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/1e445d4787af297249a542010534dd3f.jpg?Expires=1785369600&amp;Signature=c9EpFFiN5R%7EOzVJBjO5gHy8yObqW4N4%7Ef-K1Ellk0PlvYxhanhVz9g09n%7E6D3F8eOeS5oFbWPtWH2bH9G3HS4dPC6Az0xnqHUB8NRIyJgC2LmPNiCqLrZlqiUmPPHBktQLlaXAsgvyO84H73yOEtq8ALhZ0zVLrRXN8kAZqSnOK7HgeWKGtxUKnM9v1CdSkIF5HqE%7EHlSL543AaeFev16EclQoIrNAW50n9%7EL%7ERhDVe1negieQzTkIwDB8bEABT-jN-Fp59HLrbBTAZ1WDNeTx0g03hwnAHgnaCXLrFBO2RPAOdX6BBYkR4JGKT2y5NQYs4ZkEzu2D6%7ElAsN4faD4w__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>77885f9dea94a4716cdcc31a0529b8f5</authentication>
      </file>
      <file fileId="719">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/f8c1090ca5d52f801478c3ef46c500ca.jpg?Expires=1785369600&amp;Signature=k4-iALjXAP7hWm5uDasJOmSLNnLJTskcrfjlFItM9Uj%7Erd-JoVlJeLqrU8YA%7EXWHSeDp9DWBTMRq2sQZqkxkBl7eWnptW8n9wzQ8WTQDD6DRc6HwmKQwNeR3o6NPx2ysSiaNjII4SWsVNHx4H2VZc-j7dTDGKzOr-HpWhI4buf4s9XiNmiJNTlVmoW0tN8sy%7EngnV1MCQb7Ek4-yR8MrV%7Ew2TYLhMH9N5ZuIDeR5i7cfHJ%7Eq%7EZZXxIEfyOOWRGhADz%7Ej2EEPSHc7SDZAwmH1%7EESOWNUmBVo8odbFSAKuyunVILNcIpfOTxBnryQKkzsEmApJap72yQ0teTfJWVR5TQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>e4a89fc6241a33a489c313850adbcc50</authentication>
      </file>
      <file fileId="720">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/28ecf0875d2c5ac6e018167e54fa6d51.jpg?Expires=1785369600&amp;Signature=O0dDGFqzy82QQnzj5de7nOGcXshA8aHEVJ-bBXCmgd7FPujIa3URdPMKm9cRKQR5VyHPQsujRrAp4Zfttz5x79DvR9c%7E-lLwPx-fcOJL0fmWroMbRNK0DDVo10yT2ZRl-%7EuClWn3wp0wpswdhzB3RBglK267wG9cooTjowL%7Eqsc6NzNsa2Ox2IjVtAWk-vHtQ-M4XjcS%7E2H5gD-BAkS77FOJ3RhTadietqgg0TWvSSiWbVLu9dtCbhC0T3mOPaF8IkUuAre-JYA6PblLt8nLQvoxe0NRxaXsB9ptIXZ-7wVyC2dCIcrPJ8-ubGm-qrbjqFcc2oRBa0UiZq5bA-%7Eh0A__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>fe397ffd366fe10ee94000a691b287d9</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16350">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16328">
                <text>msdac-092-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16329">
                <text>Only Valium Can Do All This</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16330">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16331">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16332">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16333">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16334">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16335">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16336">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16337">
                <text> surgery</text>
              </elementText>
              <elementText elementTextId="16338">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16339">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16340">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16341">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1977. The ad lists all the types of anxiety that Valium can relieve, including that associated with psychic tension, illness, and medical procedures.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16342">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16343">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16344">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16345">
                <text>1977-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16346">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16347">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16348">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16349">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16351">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16352">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16864">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="742" public="1" featured="0">
    <fileContainer>
      <file fileId="726">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/065b4a183ee0bf99a3a7051471e38ffb.jpg?Expires=1785369600&amp;Signature=RC9zd2F-IU4PR4iqPrlH4xe5zhqjzgqSp8YxGa%7EoBsmoWfNQoPgDHSQ4PhTUxBYUGtANYS2GJwuqik5I6KiGbgTQ90M1tq7cl2SkCIV2ryDDusemFw%7Exz7ehWe8USwpYUXliJJogiLn-ib3kQNs-MpZ0Seq%7EVaGDD28w4A4c2AW-vJ6rT91Gv-gwCZdbtR1wTESJmQHKlG7O4wjHOze6xa8Qw8hAk0c9Z%7E7yt975M9hBRe2VPYS4aMoOvadnAyxSjlJBn3RMYlttIJYODp6Q6ZTDSywfnkmSjTbN7LkGXfmFfambTwSziveOnV%7EB%7EJkjugPYMu6nBys86GM3icUSFQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>e6ea797228bb6d9a977e3209c797dd57</authentication>
      </file>
      <file fileId="727">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/b8667fcfc441ec88dce2359856c56b33.jpg?Expires=1785369600&amp;Signature=q%7E-p5lYi6a4YLl2efXL1SeeaAzzBa6AzWYgorV56u-cIIrzycrWcHIVbnKlGmfkToYcU%7E5jYl69-DEzVBlZPVCyRyadQSk5NnAl-CPf3i-D9GIQZsqDAyHXlns0d-3bsFjDPlN6rKWR1FVjA8xCFTqV3wge9qUvWGIRJt6tih6ZmqFgSxMnmwgCLmSRXtVsXR2-xJv5bgAxHWfeBsQZmZzBLaXoA20Osx2F7NBw-nqlkut2SXLNuvqZJMALor8gXFMYZFOt39BJJ5FL2R-oSCuaF3f80sRB7DOAvD5-VTYxzyqbWa9TWzxby7lpzWIYYO8RBKuLUb4H7ho13Yqwufg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>3beb8ad40887e5b77eeb5e22375da819</authentication>
      </file>
      <file fileId="728">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/a9a85781e3fa176101893fbea75f6563.jpg?Expires=1785369600&amp;Signature=GM9YMUNG%7Evdfs8yYoGYEGwC1YQtSEih8sudup9nsdSVxGzTctfTo78GCAax1mO2%7E0aXE6j7Qh6RQ5IAXIJk%7EUJ31q-CozZYvNEr4%7EMydraH2jyb8nPmd5wUy6L%7EjDgNvQB%7E9rEjWUx4OXM19Y%7EnReWBQUSyCuAOadBIWYWjFXH6HrZDwd2Hyz9p5%7EHzwr7Rc24TXl-0iKYwA%7EDVTzZlHB4ZYhoLQ4tU5tuuu6QouSKys%7Etbcz1eLeoiWqHpY9AwinVEw488K6jJDN2nSmG5yEdtJiQmRqRadMNTDNDTLUT7CgsaFSSHuEjAX2qA729TJd9-bRD9YpRT4BNUh2776MA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>20a2318bcaf2636e110eb16244696e35</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16430">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16403">
                <text>msdac-095-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16404">
                <text>Only Valium Has Such a Wide Range of Clinical Indications</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16405">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16406">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16407">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16408">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16409">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16410">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16411">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16412">
                <text> relaxants</text>
              </elementText>
              <elementText elementTextId="16413">
                <text> situational stress</text>
              </elementText>
              <elementText elementTextId="16414">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="16415">
                <text> surgery</text>
              </elementText>
              <elementText elementTextId="16416">
                <text> muscle tension</text>
              </elementText>
              <elementText elementTextId="16417">
                <text> muscle spasm</text>
              </elementText>
              <elementText elementTextId="16418">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16419">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16420">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16421">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1980. The ad highlights the uses of valium across the spectrum of anxiety-causing conditions.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16422">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16423">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16424">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16425">
                <text>1980-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16426">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16427">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16428">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16429">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16431">
                <text>1980-1989</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16432">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16861">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="659" public="1" featured="0">
    <fileContainer>
      <file fileId="596">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/1a1e394ddc56b86acc055d55f167d6ad.jpg?Expires=1785369600&amp;Signature=H9uJowxKfDO%7ERUaXHGMtW8d0fA-tRGLRTnNiwrzU8BYRaDv%7E0rTCVoB3rU9kFC9TvRKkEjM9WbrpZUcn4-5AtMU6X9h3IAHZleXco9lDjfIvl8GSURV892Vea%7Er5GaqxrB4AqX-cwYr7M8K3ziiJZq2eWWQQat1CDtanFrVR5ZCBdwlTl-DcGmP-6shdflo0wyRHwRkv7cuk52xzTsewoguukS9pTGN7WSohkkoJtpL9G4sLbTW8uyWMevIkUYxIdX5Kl2LRj6R1bJpp9ZL24Zqu2X1iu6GxX8Dp-kI6ND42oAZCZT3UWeDfzD84dtjsuwsiMxmUeKfvx-EEEoH-Yw__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>d0a81181d55568fe5dcba81fbf3dfa4f</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14276">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14253">
                <text>msdac-030-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14254">
                <text>Predictable Patterns of Patient Response</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14255">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14256">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14257">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14258">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14259">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14260">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14261">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14262">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="14263">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14264">
                <text> pharmaceutical research</text>
              </elementText>
              <elementText elementTextId="14265">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14266">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14267">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 1, 1977. The ad reports that Librium has consistently been proven effective in numerous pharmacological and clinical investigations carried out around the world.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14268">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14269">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14270">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14271">
                <text>1977-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14272">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14273">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14274">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14275">
                <text>1 page</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14277">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14278">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16925">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="660" public="1" featured="0">
    <fileContainer>
      <file fileId="597">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/27f5b860255501c95737feec2af7b956.jpg?Expires=1785369600&amp;Signature=v6lN53N6vBRWHubxsjuDJqZCsreFmOwdz6YfPv28sCNvT22%7EwzzD5jkmg3SC8fld%7EDF8jBJHIJcInmGsGhNY1Y5dg8GhnzcEtwP2beUjeZoKdYUMKtjcfN5ETZPK3vt12omw7FTLM-wKc0mTnKiDc0Ktkt975V2nrRutPJGQC7p6ZBklcPWxG5jLHrft9R2pJWaDEBgw-TmIzRte%7EXYJNeydeO3dHrs6P7M8gNXJVgEKKpi7fXHwTHEHV8B-eGmLNVENeRB3t1NlrvQZmCjMyh-nbk3uHSple6SR8hzcy%7E01XNxkMWepd5PqTh4dZst8TlXSgOav-lXzz3lVNOJqAg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>70e37daa704aa5e547dbf69f5caee748</authentication>
      </file>
      <file fileId="598">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/f60e7cedf8fe3809d7d22539b1409cad.jpg?Expires=1785369600&amp;Signature=eNyHT2lzVPLjZdHtgjT0OgRApLG0arHKb-BbysK9JVvAa7ic9k7Nm8zK1rJug0ZS08duJi2PlLda9ejGwvP0Bthzf%7ES8KW8Vh7lgpNQEktt5gDrmrp4aMU1cU7HJ8ayjIYBFsI%7Ear0zp3VpXdbz4e5WptrgES9sb2tD7ETZVoRj74E7571XMAhkWCc5MAdiWGKUFfeowkqug6xOURnONilLQ2xTXCNRF26JvM%7Eng7gRO4-ykMB1QBBvNdo-sO9S-L30GyNllss2OBw74wFvC1uEN-3%7EEVrjQSXx6oCJvStHzwBVhKkk5m0pGu%7EfGPvdAsqA8GaOhkjHsh21vR%7E4yag__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>ab7981ed29d0a6ffd02db5eb8efdbe51</authentication>
      </file>
      <file fileId="599">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/9964aea67c4b03a7494b8b6fb9adacb1.jpg?Expires=1785369600&amp;Signature=VK5MVtqm5Myd-ZLfZv0rXpR8bgz4L4JxOHAepiqhzoRXxzWbfZvI8rOYDk90nuVCebpCCyfk1PUMZKpucWe16Y0hasdwtiKVGGm%7ETP94kSVssNYE08anpXl6VF0m7iN-ixf8ElbXblunmuK67ik7ecrS5RNbj25R0bxCx2w5ia0jyCf-s6aAVyOyGOmajYYiwbEBvhYz9eX4Szbmc7FuHFbLRrsQwKquzlD3%7EdBtwtv7fwjBV2VWu3Tnz4Uq1foegy0zaPwW3vrfLEVVncQ-fMW51OwFf9uKxwM4HkBf9iOY0Z26BZ2Pz7jGojT3Zx3ntzzkvlDiJOMLoDV1kQJ3Bg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>4dd0b549053718c12f16926595473607</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="14301">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="14279">
                <text>msdac-031-librium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14280">
                <text>Proven Antianxiety Performance</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14281">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="14282">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="14283">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="14284">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="14285">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="14286">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="14287">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="14288">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="14289">
                <text> pharmaceutical research</text>
              </elementText>
              <elementText elementTextId="14290">
                <text> Librium</text>
              </elementText>
              <elementText elementTextId="14291">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14292">
                <text>Advertisement for Librium (chlordiazepoxide HCI), a medication manufactured by Roche Laboratories to reduce anxiety. The ad appeared in the journal Medical Economics on January 7, 1980. The ad reports that Librium has consistently been proven effective as an anti-anxiety agent.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14293">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="14294">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="14295">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14296">
                <text>1980-01-07</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14297">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14298">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14299">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14300">
                <text>2 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="14302">
                <text>1980-1989</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="14303">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16924">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="737" public="1" featured="0">
    <fileContainer>
      <file fileId="712">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/8465fbf0bc38f20c76529e81d906a9ac.jpg?Expires=1785369600&amp;Signature=ldvXwYVH4L6U-zEvsxHPvMPIEcwamYlXxTf1JOl0en3ZF-YAWUhW0qhizZghdXi3VnEuP6ZUYdlBB4lanG5FPzUhYUhmLBZn69Yv9HwSS3Ts6NApVOVbkQoGik4GBaLXqGMovplpq1onTHTrEOgOpqGfKhAI4S2LKPuw3295voAmZPpE9ibEUadQgOGveodJwFDsdJfx2OcPqawjSCCS6JaOd1FYtHzfjupkE4JJ9HkXhGbWlezcRz1wm0RTsQCLOD0jq8nGBlTlxRZuc8ZIF%7EfZjRIdeMQcl4f5k6RFcR9SY2C79KIg9u1gHAcojF5XrLPh87rUMNTPhTFiDMToDw__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>59f83a00331bbb1ecd8a0031ed65ffff</authentication>
      </file>
      <file fileId="713">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/2a5a7835382cc65c126c8734a3977695.jpg?Expires=1785369600&amp;Signature=jGAHdu8diH6TMVCTM5V42F%7EWVqDQ6UeE8M4zqqnjsRaf8m84lQzfhojMIhfEN-Rt3J2SikRFjDW9TABHBDfb4hVhmrvzv9QtMfaUuxY8CP3ByMzo7YB1BJn1y3dPI2Jti76gn7JHw19zUNeSW%7Ei%7EVqMtS33CnyVjzivooXPUCDs-HG22klFd0xB-sfUwDWu%7E5yP3Y5TXHidxyhIZVc%7EAX5wc5iNnC9mxdyHDQT-0yzCsf2PSW5qktm23XjSR4jw2bvOL9rfbr1Z6-AuRp9AfhUxCfU62-r0u9ZiWO31zQQSXA7YrlT401QHfTJ0PPOdvaGDDylRsXjSni97-QcZPGw__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>5dd15efa094ec276a2050c584937ea7c</authentication>
      </file>
      <file fileId="714">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/67acaa95e4b0a887848276fd9c687ed9.jpg?Expires=1785369600&amp;Signature=IYa9BDEVRKU0toBAcsc4qJdOhnOETM0NXHsQjXMGpjmOFlZWStq7hrbZyWtiYwtwnTJX6I1t8tCXh7LZMe21lfU0sFedWKqMArtSQvejklev4sMBaWd5HBpKncPENRoIwMMDomJcbIN3tlXDn1TMTUjVwzzaR3dr2C4fpfCo5N%7EvJs9Fp71EpHCyNVjTYywKT0u8dMgu3dWzrxOIoCuZwETGiHZY1m1LJNmPh6jrhqymvNbE5IX6Hr4SHGkuvgDAhPazM2I9ieaMgFeujYBsCvbd7VFzdQGrEsjR-Y-3AJybIfEGcRxfqpE4lXbNxL%7EgCy9bhJ0ZRZmLrt2CHLCBSA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>bb69740b8a969bb2a4eba78639f75b48</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16299">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16276">
                <text>msdac-090-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16277">
                <text>Psychic Tension</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16278">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16279">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16280">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16281">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16282">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16283">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16284">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16285">
                <text> somatoform disorders</text>
              </elementText>
              <elementText elementTextId="16286">
                <text> surgery</text>
              </elementText>
              <elementText elementTextId="16287">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16288">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16289">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16290">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1975. The ad discusses different kinds of psychic tension and how Valium helps patients who can't handle it on their own.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16291">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16292">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16293">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16294">
                <text>1975-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16295">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16296">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16297">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16298">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16300">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16301">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16866">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
  <item itemId="740" public="1" featured="0">
    <fileContainer>
      <file fileId="721">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/536eed8dd136fa77baf13e0c3d10c3df.jpg?Expires=1785369600&amp;Signature=r%7EtiyfIBfuHn1hqtsZC5aQpJ%7EnttE33XxUGq7qG26BmQmucGW6xArWQu05eN%7ECJ9d9V1Rd2cQdytUsQ9CUsCXHp2PzBZOPgsNm7LbXJ0IIULUx1mCJ50RpCrjIpTN7ZeN7Xa%7E7G%7EjEtTnYaqAJaoU89BvXXlcty9eI0Vjs3l%7EYK0v1pVXTjme2-2rUZKQNGCTuQpaiGRhJrHyKaxvcTUIkXevhptxsFihQbAi7zuqXJ8BOu%7Eeb-QkNmxfrRuRouuDNYH7l0vVq-XuVXkw-0TDgO-6UfcmP3jbjnm0vJMySnv6YsZcmu5lZpRazlqNU2-yDbbq8clXoqaiakFHF%7EIVQ__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>fb05acedbacca19d6a0d22fa4247a5d6</authentication>
      </file>
      <file fileId="722">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/c0a8dc1182ef1fabe42c6d25dd61db21.jpg?Expires=1785369600&amp;Signature=J1u1YDLFzjpLJsugvWslB-b6tPyQS9tYoCsrihjgHcFTReN1WQ-6lDUp6C1PDdCej9LwwW1f2fDZv3pMDNj9gP9%7EZWRvIyiSRRybKPbiPB4azPQy1Dv96teBLc7BbujXGq6oSzDVGDTs003eG%7EK3QaBoTG-loW8hHnffTqOA5qZaS6hrdX-WFTakMpVzujoCn8Dd3vVDa2I9xmqKJDKaS9qfH5Crcl7y9lglsLhhOQXD9pPSPxXi5djI9GAMZoaWuZur5ua4dGG2GTqDrvNH9HJbfn50XG9gWslc09TRgOtw6AZQtwQ6FJn-Zvwv3Ma6wb3z3XA28NzZjBZ5IriDKA__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>f6fea7548139a9d4a95dff324c59f276</authentication>
      </file>
      <file fileId="723">
        <src>https://d1y502jg6fpugt.cloudfront.net/3693/archive/files/350cfa2aa22102f1c3116061638d0cef.jpg?Expires=1785369600&amp;Signature=gYQprmFxLrt3CNK6wSn6uNkz%7Ei7guBRYio9Q%7ETvan-1UBHJMPvU6AJA0BavJLmxaXLGCh2U53T6DHbIsr3n5ifW4CcTcomB4c9avB8VL46A1IE4ilj39DkFMuGoe4VKwoFDkd4T4PIwL8TgTRF6sfpIWoe7WeHl90euqvkV%7EsCaXUX3M83hZlLFF2HN5FFmqPOnKrH4fszUXmScW5DcD5NOyaEvyOnjd6e%7E66zQtvXcfSsXpUsazqyD%7Euzt3eP1LWoi8roVVQq9FUmTzfNBrUHMbQyHpu1M6-A0CrHfoAPmhq-OtNwH3br4%7EsFKo1tNek7WF-UI-HT5cx4jreq%7EyDg__&amp;Key-Pair-Id=K6UGZS9ZTDSZM</src>
        <authentication>86e03a2a7f1811330e44070293503243</authentication>
      </file>
    </fileContainer>
    <collection collectionId="8">
      <elementSetContainer>
        <elementSet elementSetId="1">
          <name>Dublin Core</name>
          <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
          <elementContainer>
            <element elementId="50">
              <name>Title</name>
              <description>A name given to the resource</description>
              <elementTextContainer>
                <elementText elementTextId="6909">
                  <text>AIHP Mickey Smith Drug Advertising Collection</text>
                </elementText>
              </elementTextContainer>
            </element>
            <element elementId="41">
              <name>Description</name>
              <description>An account of the resource</description>
              <elementTextContainer>
                <elementText elementTextId="16721">
                  <text>These advertisements, just over 100 in all, were donated to AIHP by Mickey Smith, the F.A.P. Barnard Distinguished Professor Emeritus of Pharmacy Administration at the University of Mississippi School of Pharmacy. &#13;
&#13;
Mickey Smith was an avid collector of pharmacy ephemera; these ads were taken from prominent medical journals published during the 1950s through the 1980s and depict a range of popular antianxiety medications prescribed at the time to reduce anxiety due to stress, nervous conditions, or serious medical ailments. &#13;
&#13;
For other drug advertising from the same time period, please visit AIHP's James Harvey Young Drug Advertising Collection.</text>
                </elementText>
              </elementTextContainer>
            </element>
          </elementContainer>
        </elementSet>
      </elementSetContainer>
    </collection>
    <itemType itemTypeId="6">
      <name>Still Image</name>
      <description>A static visual representation. Examples of still images are: paintings, drawings, graphic designs, plans and maps.  Recommended best practice is to assign the type "text" to images of textual materials.</description>
      <elementContainer>
        <element elementId="7">
          <name>Original Format</name>
          <description>If the image is of an object, state the type of object, such as painting, sculpture, paper, photo, and additional data</description>
          <elementTextContainer>
            <elementText elementTextId="16375">
              <text>magazine advertisement</text>
            </elementText>
          </elementTextContainer>
        </element>
      </elementContainer>
    </itemType>
    <elementSetContainer>
      <elementSet elementSetId="1">
        <name>Dublin Core</name>
        <description>The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.</description>
        <elementContainer>
          <element elementId="43">
            <name>Identifier</name>
            <description>An unambiguous reference to the resource within a given context</description>
            <elementTextContainer>
              <elementText elementTextId="16353">
                <text>msdac-093-valium</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="50">
            <name>Title</name>
            <description>A name given to the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16354">
                <text>Psychic Tension</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="49">
            <name>Subject</name>
            <description>The topic of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16355">
                <text>drugs</text>
              </elementText>
              <elementText elementTextId="16356">
                <text> medicines</text>
              </elementText>
              <elementText elementTextId="16357">
                <text> tranquilizers</text>
              </elementText>
              <elementText elementTextId="16358">
                <text> sedatives</text>
              </elementText>
              <elementText elementTextId="16359">
                <text> anti-anxiety agents</text>
              </elementText>
              <elementText elementTextId="16360">
                <text> side effects</text>
              </elementText>
              <elementText elementTextId="16361">
                <text> anxiety</text>
              </elementText>
              <elementText elementTextId="16362">
                <text> hypertension</text>
              </elementText>
              <elementText elementTextId="16363">
                <text> pharmaceutical industry</text>
              </elementText>
              <elementText elementTextId="16364">
                <text> Valium</text>
              </elementText>
              <elementText elementTextId="16365">
                <text> Roche Laboratories</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="41">
            <name>Description</name>
            <description>An account of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16366">
                <text>Advertisement for Valium, (diazepam), manufactured by Roche Laboratories. The ad appeared in the journal Medical Economics on January 1, 1978. The ad recommends assessing psychic tension along with other medical conditions, such as hypertension, to find and treat associated anxiety.</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="39">
            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16367">
                <text>Roche</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="48">
            <name>Source</name>
            <description>A related resource from which the described resource is derived</description>
            <elementTextContainer>
              <elementText elementTextId="16368">
                <text>Mickey Smith Drug Advertising Collection</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="45">
            <name>Publisher</name>
            <description>An entity responsible for making the resource available</description>
            <elementTextContainer>
              <elementText elementTextId="16369">
                <text>Medical Economics</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="40">
            <name>Date</name>
            <description>A point or period of time associated with an event in the lifecycle of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16370">
                <text>1978-01-01</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="42">
            <name>Format</name>
            <description>The file format, physical medium, or dimensions of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16371">
                <text>.jpg</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="44">
            <name>Language</name>
            <description>A language of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16372">
                <text>eng</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="51">
            <name>Type</name>
            <description>The nature or genre of the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16373">
                <text>still image</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="112">
            <name>Extent</name>
            <description>The size or duration of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16374">
                <text>3 pages</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="116">
            <name>Temporal Coverage</name>
            <description>Temporal characteristics of the resource.</description>
            <elementTextContainer>
              <elementText elementTextId="16376">
                <text>1970-1979</text>
              </elementText>
            </elementTextContainer>
          </element>
          <element elementId="47">
            <name>Rights</name>
            <description>Information about rights held in and over the resource</description>
            <elementTextContainer>
              <elementText elementTextId="16377">
                <text>The advertisements in the AIHP Mickey Smith Drug Advertising Collection were published after 1923 and are not in the public domain. Under Fair Use, users may view or reproduce (print or download) materials from the collection for research, teaching, private study, or general interest. Users must provide proper attribution to the AIHP Mickey Smith Drug Advertising Collection in all copies. For any other uses, including reprinting or reproduction, users must contact the current rights holder for permission. For more information about the collection, please contact the American Institute of the History of Pharmacy: aihp@aihp.org.</text>
              </elementText>
              <elementText elementTextId="16863">
                <text>http://rightsstatements.org/vocab/InC/1.0/</text>
              </elementText>
            </elementTextContainer>
          </element>
        </elementContainer>
      </elementSet>
    </elementSetContainer>
  </item>
</itemContainer>
